Putting The Farm Bill To Work
> Oregon
[Hood
River Grower-Shipper Association]
Community Responds Positively
to Education and Incentives on Fruit Trees
More than 41 percent remove trees with
potential for infestation
To
prevent and control potentially devastating codling moth infestations
in Oregon orchards, the Hood River Grower-Shipper Association (HRGSA)
embarked on a public awareness and incentive program. The goal was
to have 75 percent of the area’s non-agricultural fruit tree
owners remove or manage their trees to prevent pest infestations.
This is a major
issue for Hood River growers. More than 90 percent of its agricultural
production is pears, 30 percent of the crop is exported, and many
countries have harsh penalties if codling moth infestation is found
in fruit for export. For example, three detections could shut down
all U.S. exports of pears to Taiwan. “And they’re not
the only country that will do that,” said Jean Godfrey, executive
director of the Hood River Grower-Shipper Association. “If
it happened to us it would devastate the pear market.”
Unmanaged fruit
trees that become infested with codling moth spread the infestation
to adjacent orchards, posing this serious risk to the grower and
shipper industries. Growers are then forced to apply insecticides
that they might otherwise not need. In addition, IPM programs that
include the use of mating disruption to control codling moth have
been rendered ineffective by adjacent infestations, further limiting
the environmentally sound options for growers to manage pests.
HRGSA identified
777 properties with apple and pear trees that were not connected
to a commercial orchard. Of those, face-to-face contact was established
with owners of 515 of the properties. The remaining 262 residents
received literature at least 4 times (once through the mailing,
three times through the door-to-door campaign). Currently, 154 property
owners have removed the pear and apple trees, and another 81 have
signed up to remove their trees. The results are that 46% of the
people spoken with have removed their trees and the remaining 54%
have committed to maintaining their trees pest free. There have
been 670 trees removed (this figure does not include those who pledged
to remove the trees, but have not yet done so).
The most successful
part of the program was the door-to-door campaign. Talking with
individuals and explaining the importance of the program and answering
their questions resulted in community participation more than anything
else. The newspaper articles, press releases and the brochure resulted in numerous phone calls for several days, but the same
overall success would not have been had without personal contacts.
As part of the program, HRGSA offered coupons
to local nurseries for tree replacement, and the public
reaction was very favorable toward it. “The coupons were such
an excellent incentive that only three people turned them down,”
stated Godfrey.
Homeowners
who elected to keep their trees will receive support from the county
extension office. “We give them all the information and tell
them to call the extension office in the spring, and they’ll
set them up on a spraying schedule,” said Godfrey. “We’re
doing everything we can short of spraying the trees ourselves.”
The unmanaged
tree problem has been largely caused by orchards shutting down,
selling off and being developed as residential properties. “The
orchard trees are on the lots, and the residents who buy the homes
have no knowledge of what it takes to care for several full-grown
orchard trees,” said Godfrey. “One developer is even
using an orchard experience theme to market his property, and people
don’t realize you have to spray these trees, and that with
some sprays you have to stay away for up to 48 hours.”
To date, the
community has been supportive. “We’re very pleased with
the response,” she said. The project team learned through
this intense one-year program that a full-time program must be implemented.
“While most people cooperate once they understand the need,
maintaining education and communication with the public is key.”
HRGSA will
continue their efforts to reach all identified property owners.
A follow up letter will be sent out reminding individuals of their
commitment to remove trees which will result in a coupon. HRGSA
will fund a position through Hood River County for an individual
to check the trees during June through August to determine if they
are being maintained pest free. “We are working with the Hood
River County Board of Commissioners on a new ordinance that would
require all trees to be removed if a commercial orchard is sold
for development,” states Godfrey. HRGSA will continue to fund
the coupon program and to work with local developers and real estate
agents. “It will be necessary to keep this subject in front
of the public and to discourage the planting of new apple and pear
trees.”
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